PETA launches dumb “Sea Kitten” campaign
Believe it or not, there is a science to cuteness. Sure, when you see a small panda bear, there is a part of you that is compelled to nurture it. The characteristics of animals that we consider cute typically resemble human infants. Konrad Lorenz, a Nobel Prize winning zoologist and animal psychologist, described the phenomenon as a natural instinct that developed in order to allow human beings to develop a strong emotional bond with infants, who require a disproportionately long amount of intricate care compared to other animals.
If you wonder what I mean, see for yourself the reaction most women have towards babies. Even the hardest heart can often melt when a baby squeezes their finger and looks deeply into their eyes. The need to bond and connect with children is something that the majority of us cannot fight.
This emotion is so powerful it can extend to other species that share common facial characteristics with humans. Any species that has juvenile features, such as kittens and puppies, can often trigger the emotions otherwise reserved for humans. In other words, the intense feelings of compassion, love, and affection that are triggered from babies can be hacked by anything exploiting these characteristic.
This is why PETA (people for the ethical treatment of animals) has decided to launch what is perhaps the most ridiculous campaign to make fish seem cute. It’s called the “Sea Kitten” campaign, and is meant associate the cuteness of cats to fish in an attempt to stop us from eating them.
I’d like to point out first how PETA itself is ideologically simplistic, and also state the organization is dishonest in both their tactics and their motivation. They want the liberation of all animals; which means they do not want people owning pets, having guide dogs, or any of the other mutually beneficial relationships humans share with animals. They see it as uniformly bad. If PETA had their way, we would all be living in a Disney like world where singing giraffes and dancing lions all get along and have a wonderful musical. Reality, however, is starkly opposed to the aims of this organization. Animals eat other animals, and life in general is short, cruel, and nasty. If I don’t eat fish, undoubtedly some other organism will. Oceans are always witness to countless genocides. No one there seems to give a shit.
I’ll be honest: I want to see this campaign fail miserably. I resent when cuteness is exploited to sell products, but I resent it even more when it’s used to control the behavior of human beings who have hearts that are bigger than their brain. If you want to argue about conservation issues, then I’m all ears. Rational discussion is needed to protect the oceans, not a fucking campaign about drawing cat faces on a mackerel. Grow up, morons.
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